Select case studies.

Converted 26-person siloed marketing function into a 54-person unified team aligned to four B2B segments (Academic, Enterprise, Government/Funder/Nonprofit and Publisher) and B2C.

Contributed to 8% annual revenue growth during a period of seismic shifts in the science research economy.

Led a 30% budget expansion for both staff and spend, including building new cross-functional workflows and right-sizing marketing leadership to support the C suite.

Rebuilt tactical lead-gen function into a strategic marketing engine aligned to Publishing, Academic, and Life Sciences segments.

Built thought leadership engine — podcast, advisory boards, analyst relations, and speaking programs — that gave company a credible leadership voice in key markets, shifting from low-level tactics to high-value storytelling reflecting customer engagement.

Supported steady 11% annual revenue growth while reducing CAC by 9% YOY and slashing onboarding by 20% in year 1.

Repositioned legacy single-user productivity tool as enterprise knowledge platform in the manufacturing instructions vertical.

Built ICP, messaging, website, and a partner-driven GTM motion.

Diagnostic work revealed platform capability constraints as the primary growth limiter — redirecting investments toward partner integration opportunities.