Recent Work — A partial record

Select case studies.

No. 01

Organizational Transformation & Marketing Infrastructure

A $150M research technology business had a 26-person marketing function organized around channels and products, not buyers. Working across four distinct B2B segments — academic, enterprise R&D, government funders, and scholarly publishing — the function was redesigned into a 54-person matrix organization with clear segment ownership, shared centers of excellence, and executive-level reporting.

ImpactSegment-aligned structure supporting revenue growth across a $150M business during a period of significant market change.

No. 02

Strategic Marketing Transformation

A global information-services company had rising churn and customer acquisition cost with no shared view of the buyer journey. CX1, a cross-functional program, mapped the full journey end to end, identified friction points across marketing, sales, and onboarding, and sequenced fixes that required no incremental spend.

Impact50 friction points eliminated at no incremental cost, with measurable reductions in churn and CAC, expanded revenue per account, and improved customer satisfaction and onboarding efficiency.

No. 03

Diagnostic & Repositioning

A software business with strong technology and flat pipeline needed to understand whether the problem was demand generation or the story itself. A diagnostic across performance, talent, operations, and positioning showed the market was hearing a product pitch for a category it hadn’t adopted yet. The narrative was reframed and the go-to-market infrastructure rebuilt to support it.

ImpactA clear position, a prioritized roadmap, and a marketing motion the team could execute without a founder in every deal.

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