About Steph Fox
Steph Fox
Proven marketing leadership for B2B SaaS.

Biography
Steph Fox has spent more than two decades building and leading marketing organizations inside B2B SaaS and information-services companies — from early-stage startups finding their first repeatable motion to complex, multi-product businesses navigating strategic transformation. She now works as a fractional CMO and strategic marketing lead, bringing that depth of experience to a select number of engagements.
Over the past decade, Steph has launched a number of AI and machine learning products and helped organizations integrate AI capabilities into complex marketing technology stacks and operations. In 2025, she completed Generative Artificial Intelligence: From Hype to Business Impact at the Judge Business School Executive Education program at Cambridge University. The program focused on gaining near-term business value from longer-horizon possibilities, hands-on experience with AI tooling, and the ethical implications for the future of work.
Her most recent roles were at the intersection of research technology and scholarly publishing — two markets undergoing significant structural change. As SVP Marketing at Digital Science, she transformed a 26-person siloed marketing function into a 54-person matrix organization aligned to four distinct B2B segments, contributing to revenue growth across a $150M business during a period of seismic shifts in the science research economy. At Copyright Clearance Center, as VP Global Marketing, her team drove measurable reductions in churn and CAC, expanded revenue per account, and launched CX1 — a cross-functional program that mapped the full buyer journey, identified and eliminated 50 friction points at no incremental cost, and significantly improved both customer satisfaction and onboarding efficiency. Across both organizations, her teams were responsible for global branding, product marketing, and inbound and outbound motions to engage net new buyers, expand existing accounts, and support growth in new markets — serving segments including academia, enterprise R&D, scholarly publishing, government funders, and individual researchers.
Earlier, Steph led marketing across a range of technology sectors — IP telephony, cybersecurity software and services, imaging and workflow — and led content development for executive education programs at an Ivy League university. During the Dot Com era, she was part of Meridian Technology Marketing, a well-regarded fractional marketing consultancy led by Dick McGlinchey that served early-stage startups. After Meridian’s acquisition by Omnicom, she and former colleagues founded Dot Content, supporting large and small technology companies as they built out their content strategies. Her career began at Lotus Development, where she started in sales and moved through a series of marketing roles spanning product marketing, campaigns, sales enablement, and go-to-market across productivity, workflow, and communications tools.
Her expertise spans the full marketing stack — from analyst and media relations, public relations, and search to content programs including events, webinars, podcasts, video, and executive education. She has conducted dozens of research projects to inform product decisions and guide content needs for prospects and customers. Her work with community engagement spans customer and prospect research initiatives, events, portal development and content programming. She brings particular depth in thought leadership strategy, organizational design, go-to-market infrastructure, and AI-driven marketing operations.
Steph volunteers with FoodLink, a food rescue organization serving food pantries in the Boston area.
Background
- Segments
- B2B SaaS and information services across Academic, Enterprise R&D, Government / Funder / Nonprofit, Scholarly Publishing, and Life Sciences — with prior category depth in cybersecurity, IP telephony, imaging and workflow, and productivity and communications tools.
- Company stage
- Early-stage start-ups finding first repeatable motion, growth-stage teams scaling infrastructure, and mature organizations making a strategic pivot.
- Team scale
- Has led marketing organizations from a handful of contributors up to 50+ across strategy, brand, demand, content, and operations.
- Engagement types
- Marketing Diagnostic, Organizational Transformation, Positioning & Narrative, Fractional CMO Retainer, Thought Leadership Retainer, and Advisory & Counsel — sized to the problem, not the calendar.
- Based
- United States. Works with distributed teams across North America and Europe.